Discover the revolution in men's care

Who is this VONDIEM? Do you know him? Given his products, he must have been to Fashion Week in Paris, the Oscars or Cannes! In principle, that's true, of course, and we hope that our products will be used there one day, but unfortunately we're not there yet.

VONDIEM was founded in 2023 by Dominik Heydecke and Christian Quaas. Both have a family connection to hair care and beauty since early childhood. So the current path is only logical. The focus is on men's beauty. A market that has developed rapidly in the last two decades. From a niche product to top sellers in a relatively short period of time. The big brands suddenly launched men's lines because they recognized the potential. But to date there are very few pure men's brands in this segment.

Children often follow in their parents' professional footsteps. I am actually very grateful that my father became a master hairdresser. That meant that I was exposed to the beauty industry when I was still a dummy. I don't know whether that meant my dummies were particularly stylish, but I don't think so.

My name is Dominik and I dutifully completed a hairdressing apprenticeship and learned my trade "from scratch". This still helps me today to be able to have a say in decisions from a trade perspective. Of course, I didn't want to join our family business straight away, but wanted to gain experience independently first. As Education Manager at L'Oreal Paris and as Sales Manager at GHD Germany, I gained insights into the world of corporations and business. Strengthened, I joined our family business Heydecke and implemented my vision of the next level with our excellent team. With my instinct for trends and style, we built up a large social media presence on YouTube, Instagram and TikTok. This led to a completely new perception and now to international demand and repositioning of our company.

Personally, I love to step out of line and do things differently. This probably explains my love of tattoos and fashion. My first tattoo was Carpe Diem, which was on everyone's lips thanks to the film "Dead Poets Society". The film is not from my time, of course, but it was the beginning of a new motto for life and a new way of thinking for my parents. It also shows that parents definitely influence their children. And since my father was and still is self-employed, it wasn't far for me to become self-employed with VONDIEM. And now everyone knows how VONDIEM is pronounced.